Shillong, Oct 1 : The urgent need for environment sustainability will form the core strategy for businesses to thrive in the State. By giving a green touch to operations, service industries will be able to attract more clients as well as cut down on costs.
This was the main theme discussed at the three-day management workshop on sustainability, which is the first of its kind in the country, organized by Indian Institute of Management (IIM) Shillong.
Speaking on the occasion as the chief guest, CEO of Social Venture Capital Company RG Lyngdoh reiterated the need for such endeavours to be replicated across the country given the understanding that green initiatives can create competitive advantage in business.
Citing examples of rampant environmental degradation in the East Khasi Hills, West Khasi Hills and the Jaintia Hills, Lyngdoh stated: “There is a critical need to inculcate ecological sensitivity in the process of strategizing business operations so that our future generations may still have an opportunity to relish the natural environment that is slowly facing depletion in many areas, thanks to profitable but environmentally insensitive business setups.”
Talking to the media today, president of the Executive Education for the Environment Trudy Heller said that “Businesses will soon die out in the State if they fail to understand and inculcate environment sustainability in their business”, adding “Greening will lead to more profits.”
Heller also elucidated on how at present an increasing number of companies no longer think of environmental performance as just about compliance, but for ways to integrate environmental stewardship into their business strategy, operations and innovative designs.
Stating that the people of Shillong are more concerned and with a sense of urgency regarding environmental issues, the heller said, “This programme has seen more receptivity here than in the United States. People are more ready here to take leadership. US companies have a lot to learn from Shillong.”
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