K
olkata, Sept 7 (IBNS) The city will witness the best of Nation’s glamorous personalities walking down the prestigious ramp of Emami Kolkata Fashion Week II as Showstoppers from Sept 9-13.
The list includes Neil Nitin Mukesh, Virendra Sehwag, Ustad Amzad Ali Khan, Ustad Ayan Ali Bangash, Ustad Aman Ali Bangash, Amrita Rao, Rituparna Sengupta, Rimii Sen, Sameera Reddy, Sophie Choudhury & Neetu Chandra amongst others. International model Giselle Monteiro will also set ablaze the ramp.
Today, Mindscapes Maestros also unveiled the new website for Emami Kolkata Fashion Week II. Designed by Autumn Advertising, the website will provide first hand information on this 5-day mega fashion event, which has created a stir across the nation since the announcement of the second season by the Brand Ambassador Mahendra Singh Dhoni.
“The concept of Earth Couture was born out of a desire to try something new within the confines of fashion. To inspire a return to our roots, a reminder of the many forms beauty manifests itself in. The added windfall of such a concept was that it happens to be relevant and necessary in today’s context. Earth Couture is the marriage of high fashion and completely natural materials. It is homage to the wonders that nature has given us. By using it as the theme and a benchmark for what fashion should represent, we are doing our bit to shift the impetus from ‘high fashion’ to ‘conscientious high fashion”, said Yudhajit Dutta, Managing Director Mindscapes Maestros.
Emami feels that by sponsoring the event it will be able to gift the aficionados of fashion in Kolkata an enthralling and captivating glimpse on the modern trends in India’s fashion industry.
Referring to the tie-up, John Furtado, Vice President - Media, Emami Group of Companies said, “It feels great to be a part of the unique fashion event Like Kolkata Fashion Week which has consciously taken a step forward to promote natural fibre on the platform of a national event of this stature. Emami, being a leading FMCG company has always tried to revive the natural resources of ayurveda through its various products. So, this marriage between Emami & Kolkata Fashion Week is a manifestation of similar thoughts.”
Alokesh Banerjee, Senior General Manager, United Spirits Limited said, “Signature stands for impeccable style, discernment and potency. The brand is pitched as the choice of the bold and beautiful. We believe high profile fashion events provide the perfect synergy with these values. Association with the Emami Kolkata Fashion Week is therefore a natural outcome of this synergy.
“Emami Kolkata Fashion Week is the premier fashion destination in the East for the biggest labels in the fashion industry in India. With last year’s edition’s as its benchmark, we expect that Emami KFW II will attract the whos who from the fashion fraternity and emerge as the signature event of the bold and beautiful. The Signature Lounge at Emami KFW II will be the most happening retreat for designers, models, socialites and celebrities. In addition, Signature will sponsor the after parties - one of the most sought after and glamorous events at KFW.”
Kingfisher is associated with the Kolkata Fashion week as a “Good Times Partner”. To add to the style and elegance that the fashion event is all about, Kingfisher Bohemia a South African wine from the UB family is also on board s a “Lifestyle partner”.
Speaking about this initiative, United Breweries Deputy President Shekhar Ramamurthy, commented, “At Kingfisher our constant endeavor is to provide Good Times! Kingfisher has always been associated with high profile lifestyle events such as KF Calendar, Wills Lifestyle India Fashion week, Karaoke nights etc to deliver its brand promise. With “The Kingfisher Good Times Lounge”, at the Kolkata Fashion Week, we promise to provide a Good Times to all associated with an event of this stature.”
The second season of Emami KFW will kickstart with a Ritu Kumar show and conclude with Manish Malhotra’s ensemble. Apart from Narendra Kumar, Rocky S, Anita Dongre, Wendell Rodricks, MonaPali, Dev R Nil, Zubair Kirmani, Kallol Dutta, Abhishek Dutta, Satya Paul, Mandira Wirk, Soumitra Mondal & Satya Paul, Emami Kolkata Fashion Week will witness the unique creations of Neeta Lulla and Kiran Uttam Ghosh.
The emerging designers who will be participating at KFW II are Leena Taneja, Tejas Gandhi, Kaushik & Pallob, Abhishek Vyas, Indira – Vedaant, Amita Chittora, Soma Nath, Kritika & Prayrana, Shweta Chhawchariya, Vinit Agarwal, Nimirta Lalwani, Souvik & Aditi, Pankaj Kumar & Ajeet Parihar, Jaya Mishra, Debarun Mukherjee, S S Surya, Aditi Jaggi, Aarti Vijaygupta, Pallavi Singhi, Swati Srivastava, Radhika & Sayantan and Arjun Agarwal.
Top models of the country including Indrani Dasgupta, Sapna Kumar, Joey Matthews, Lakshmi Rana, Noyanika, Sonalika Sahai, Neha Kapur, Bhawana, Candice Pinto along with others will be sashaying down the ramp showcasing the exclusive creations of these designers.
Conceptualized and designed by Mindscapes Maestros Events & Sports Management Private Limited, a part of Mindscapes Group Of Companies, Kolkata Fashion Week (KFW) Season II will be a five – day fashion extravaganza focusing on the theme ‘Earth Couture’ as the year 2009 has been declared as “The International Year of Natural Fibre” by the United Nations Food and Agriculture Organisation. Emami KFW II will be held between 9th – 13th September, 2009 at ITC The Sonar Kolkata.
olkata, Sept 7 (IBNS) The city will witness the best of Nation’s glamorous personalities walking down the prestigious ramp of Emami Kolkata Fashion Week II as Showstoppers from Sept 9-13.
The list includes Neil Nitin Mukesh, Virendra Sehwag, Ustad Amzad Ali Khan, Ustad Ayan Ali Bangash, Ustad Aman Ali Bangash, Amrita Rao, Rituparna Sengupta, Rimii Sen, Sameera Reddy, Sophie Choudhury & Neetu Chandra amongst others. International model Giselle Monteiro will also set ablaze the ramp.
Today, Mindscapes Maestros also unveiled the new website for Emami Kolkata Fashion Week II. Designed by Autumn Advertising, the website will provide first hand information on this 5-day mega fashion event, which has created a stir across the nation since the announcement of the second season by the Brand Ambassador Mahendra Singh Dhoni.
“The concept of Earth Couture was born out of a desire to try something new within the confines of fashion. To inspire a return to our roots, a reminder of the many forms beauty manifests itself in. The added windfall of such a concept was that it happens to be relevant and necessary in today’s context. Earth Couture is the marriage of high fashion and completely natural materials. It is homage to the wonders that nature has given us. By using it as the theme and a benchmark for what fashion should represent, we are doing our bit to shift the impetus from ‘high fashion’ to ‘conscientious high fashion”, said Yudhajit Dutta, Managing Director Mindscapes Maestros.
Emami feels that by sponsoring the event it will be able to gift the aficionados of fashion in Kolkata an enthralling and captivating glimpse on the modern trends in India’s fashion industry.
Referring to the tie-up, John Furtado, Vice President - Media, Emami Group of Companies said, “It feels great to be a part of the unique fashion event Like Kolkata Fashion Week which has consciously taken a step forward to promote natural fibre on the platform of a national event of this stature. Emami, being a leading FMCG company has always tried to revive the natural resources of ayurveda through its various products. So, this marriage between Emami & Kolkata Fashion Week is a manifestation of similar thoughts.”
Alokesh Banerjee, Senior General Manager, United Spirits Limited said, “Signature stands for impeccable style, discernment and potency. The brand is pitched as the choice of the bold and beautiful. We believe high profile fashion events provide the perfect synergy with these values. Association with the Emami Kolkata Fashion Week is therefore a natural outcome of this synergy.
“Emami Kolkata Fashion Week is the premier fashion destination in the East for the biggest labels in the fashion industry in India. With last year’s edition’s as its benchmark, we expect that Emami KFW II will attract the whos who from the fashion fraternity and emerge as the signature event of the bold and beautiful. The Signature Lounge at Emami KFW II will be the most happening retreat for designers, models, socialites and celebrities. In addition, Signature will sponsor the after parties - one of the most sought after and glamorous events at KFW.”
Kingfisher is associated with the Kolkata Fashion week as a “Good Times Partner”. To add to the style and elegance that the fashion event is all about, Kingfisher Bohemia a South African wine from the UB family is also on board s a “Lifestyle partner”.
Speaking about this initiative, United Breweries Deputy President Shekhar Ramamurthy, commented, “At Kingfisher our constant endeavor is to provide Good Times! Kingfisher has always been associated with high profile lifestyle events such as KF Calendar, Wills Lifestyle India Fashion week, Karaoke nights etc to deliver its brand promise. With “The Kingfisher Good Times Lounge”, at the Kolkata Fashion Week, we promise to provide a Good Times to all associated with an event of this stature.”
The second season of Emami KFW will kickstart with a Ritu Kumar show and conclude with Manish Malhotra’s ensemble. Apart from Narendra Kumar, Rocky S, Anita Dongre, Wendell Rodricks, MonaPali, Dev R Nil, Zubair Kirmani, Kallol Dutta, Abhishek Dutta, Satya Paul, Mandira Wirk, Soumitra Mondal & Satya Paul, Emami Kolkata Fashion Week will witness the unique creations of Neeta Lulla and Kiran Uttam Ghosh.
The emerging designers who will be participating at KFW II are Leena Taneja, Tejas Gandhi, Kaushik & Pallob, Abhishek Vyas, Indira – Vedaant, Amita Chittora, Soma Nath, Kritika & Prayrana, Shweta Chhawchariya, Vinit Agarwal, Nimirta Lalwani, Souvik & Aditi, Pankaj Kumar & Ajeet Parihar, Jaya Mishra, Debarun Mukherjee, S S Surya, Aditi Jaggi, Aarti Vijaygupta, Pallavi Singhi, Swati Srivastava, Radhika & Sayantan and Arjun Agarwal.
Top models of the country including Indrani Dasgupta, Sapna Kumar, Joey Matthews, Lakshmi Rana, Noyanika, Sonalika Sahai, Neha Kapur, Bhawana, Candice Pinto along with others will be sashaying down the ramp showcasing the exclusive creations of these designers.
Conceptualized and designed by Mindscapes Maestros Events & Sports Management Private Limited, a part of Mindscapes Group Of Companies, Kolkata Fashion Week (KFW) Season II will be a five – day fashion extravaganza focusing on the theme ‘Earth Couture’ as the year 2009 has been declared as “The International Year of Natural Fibre” by the United Nations Food and Agriculture Organisation. Emami KFW II will be held between 9th – 13th September, 2009 at ITC The Sonar Kolkata.
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