Friday, October 29, 2010

At Rs 16cr, costliest car of the world drives into India


NEW DELHI: It is the ultimate in exclusivity and holds an aspirational value, even for the growing list of billionaires in India. Bugatti Veyron, the fastest and perhaps the most expensive car in the world, debuted with a jaw-dropping ex-showroom price tag of Rs 16 crore, making India the only market globally to sell the world's cheapest (Nano) and the most expensive car. 
Bugatti drove in the Veyron's 'Grand Sport' model that boasts of a top speed of 407 kmph (bettered only by Veyron's other variant Super Sport that has clocked 431 kmph) and can race from 0-100 kmph in only 2.7 seconds. 
The model joins the list of crore-plus car brands to hit India as companies make a beeline to tap the rapidly expanding list of millionaires and billionaires. Others like Bentley, Maybach and Rolls Royce are already present in India, though the Bugatti's Rs 16 crore price tag dwarfs their range. "Bugatti is not a car, it is a piece of art. And to maintain the exclusivity and the enigma around our cars, we produce only limited numbers of a model," said Guy Caquelin, Bugatti's marketing manager for the Middle East, Europe and veyron
bugatti veyron


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